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Branding • strategy • creative

Houston brand strategy for companies that are better than they look.

You’ve built something real. The market just can’t tell. We find the gap, fix what’s causing it, and answer for the result. Simply more marketing won’t create trust. It will reveal whether you’ve earned it, or not.

Which one are you?

markb-4_1

Branding • strategy • creative

Houston brand strategy for companies that are better than they look.

You’ve built something real. The market just can’t tell. We find the gap, fix what’s causing it, and answer for the result. Simply more marketing won’t create trust. It will reveal whether you’ve earned it, or not.

Which one are you?

client 1

I run a company.

You’re spending on marketing and it isn’t paying you back. Let’s find out why before you spend more.

client 2

I advise companies.

CPAs, CFOs, consultants and attorneys: when a client’s marketing spend isn’t earning its keep, send them for an independent second opinion.

client 3

I exhibit at trade shows.

Your booth gets about eight seconds of attention. We make the brand, the booth and the follow-up earn it.

Pardon our dust, we’re still revamping the website. 

People buy when they feel understood, see a clear reason to choose you, and trust you enough to act. We build the strategy that gets you there.

Marketing doesn’t usually fail because people aren’t trying hard enough. It fails because the message isn’t connecting with the right people. A beautiful website is still a bad investment if people don’t understand why they should choose you.

We find that gap first, then build from there. More traffic, ads, social posts and AI only amplify what’s already there. When the message isn’t landing, every channel works harder and costs more. So we start upstream: who you serve, what they care about, why you’re different, what questions they need answered, and what will actually move them to act. Build trust first. Then ask for the sale.

More activity isn’t the same as better marketing.

Know what’s wrong. Fix it in order. Keep it aligned.

01

Diagnose

A straight answer and a plan.

A fixed-scope Growth Diagnostic: your positioning, message, site and spend, reviewed by someone with no reason to sell you more of the same.

02

BuilD

Built in the right order.

Brand strategy, messaging, identity and the website, in that order, because each one decides the next.

03

Run

Everything pointed the same way.

Design, development, SEO, ads and social all answer to the same strategy. You get specialists who are good at their piece, and one person accountable for how the pieces add up.

The partners

The people who actually do the work.

You shouldn’t have to be the one making your marketing people talk to each other.
Most companies end up juggling a designer, web developer, SEO team and ad agency – then wonder why nothing lines up. Heather leads the strategy and creative direction, drawing on 30+ years in advertising and branding, while trusted specialists handle the work they do best.

Heather Foelsing

STRATEGY LEAD

Leads the diagnosis, the positioning and the creative direction.

Michelle Thompson

SEO and PPC

Makes sure the right buyers can find the work.

Stacey Pokluda

AI and AUTOMATONS

Keeps the machine running without more headcount.

Janelle Hardin

SOCIAL / META

Brand posting and turning paid social into pipeline, not just reach.

Stephen Valdez

SOCIAL and PR

Puts the story where the audience already is.

Proof, not promises.

Branding / marketing / Strategy / Creative / SEO / PPC / META / digital strategy / Packaging / print / programming / ooh / retail display / signage / events

Detailed case studies coming, we’re busy updating the website.

Where to start

Marketing Strategy Solutions: Choose the help you need.

Fractional

Senior-level guidance
WITHOUT THE FULL-TIME HIRE

Strategic Advisory Seat

From $2,500/mo

Ongoing strategy, oversight and a second set of eyes on important decisions.

  • Monthly Strategic Marketing + Growth Review
  • Brand Positioning + Messaging Guidance
  • Marketing Campaign Review
  • Website + Customer Journey Feedback
  • SEO, PPC, and Digital Marketing Oversight
  • Vendor + Agency Accountability
  • Offer, Pricing + Launch Feedback
  • Competitive + Market Perspective
  • Async Decisions between Meetings
  • Quarterly Strategic Deep Dive

Fixed-Scope

Find the Real Problem

Growth Diagnostic

From $4,500
A fixed-scope deep dive to find what’s actually getting in the way – and what to do next.

  • Business + Brand Discovery
  • Brand Positioning Review
  • Messaging + Value Proposition Audit
  • Audience + Buyer Psychology Analysis
  • Competitive positioning Research
  • Website / SEO Review
  • Marketing Channel Review

 

Need a deeper dive? Expanded Diagnostic  $7,500


Adds sales + marketing alignment, offer + customer journey evaluation, and a prioritized growth roadmap.

 

Total Alignment

Reposition. Rebuild. Compete better.

Brand Strategy + Creative

Projects typically start at $15,000

Strategy, messaging and creative for companies ready for a bigger change.

  • Brand Discovery + Research
  • Audience + Market Analysis
  • Competitive Positioning
  • Brand Positioning Strategy
  • Messaging + Value Proposition
  • Brand Story + Verbal Direction
  • Visual Identity Strategy
  • Logo + Identity Refinement
  • Creative Direction
  • Website Strategy + Messaging
  • Campaign + Launch Creative
  • Sales + Marketing Collateral
  • Brand Guidelines
  • SEO / PPC audit + Strategy
  • Creative Execution as scoped
Not sure what you need? Start with a free mini-audit. We’ll take a quick look at your brand, message, website and search presence and tell you what stands out. → GET A FREE MINI-AUDIT

FAQ

Questions we get weekly:

You already know something isn't working.

Book a Diagnostic.
Find out what.

Who we help

Established Companies

Trade Show Exhibitors

Advisors & Partners

Studio

Brand strategy and growth consultancy. We find what’s getting in the way, build the strategy, and bring in the right specialists to move it forward.

TALK TO US

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